HYPERDESIGN

HYPERDESIGN
Premio Nazionale Arti Visive Città di Gallarate - 27th Edition
Curated by Chiara Alessi

13.10.2024 - 02.03.2025

HYPERDESIGN, the XXVII edition of the Gallarate Prize, curated by Chiara Alessi, is reserved for projects and processes of design after the zero years around some of the crucial themes of our present: sustainability and the environment, safety and work, inclusiveness and relationships.
The protagonists of this open workshop are designers, collectives, ethical and social projects: Acta Architect, Archeoplastica, CHEAP, D-Air Lab, Fondazione Tetrabondi Onlus and Department of Architecture of the University of Roma Tre, Formafantasma, Giacomo Moor and Liveinslums, Internoitaliano, Isinnova, Odoardo Fioravanti, Parasite 2.0, Sex & the City, Studio Folder, Arduino. 

In July 2001, the two sides of the barricades in the Genoese piazzas were ideally occupied by a clash much closer to design than one might think: that between the inarginable globalisation on one side and on the other the position that can be summed up by the title of one of the most important posters of the last thirty years, Naomi Klein's ‘No Logo’. 
If the 20th century had closed with the contradictions of productive delocalisation, the inadequacy of the standard of ‘the average man’ as the centre of design, and the linguistic fragmentation of styles that had marked the various previous decades and were now beginning to coexist in an unspecified ‘eclectic period’, the new millennium opened with a euphoria for widespread access to new means of production and with design venturing into territories that transcended traditional skills, interlocutors, materials and typologies, seeking to articulate its role around the crucial issues of our present: from self-production to digital, from labour to gender issues, from climate to disabilities. 
We have chosen to narrate this hyper-design made up of plural and possible presents. Not just the what, but the how. Less the who and more the for whom. 

The installation entrusted to Parasite 2.0 renders this image of a continuous construction site.  The graphic and typographic image by Alessio D'Ellena, its curved arrows and commas replacing dashes and full stops invite us to a non-hierarchical and non-chronological reading of the present, to be the questions rather than the answers.